MARKETING COMPARISON

Banner ads on the Internet only attract three people out of every one-thousand, providing virtually no revenue for the vendor.

Traditional advertising media is no longer working due to the advancements in technologies such as the DVR (Digital Video Recorder) and Commercial Free Satellite Radio.

i-Ware CD™ technology gives your company the ability take advantage of a Personal Internet Business Channel™ for a fraction of what it would cost for two, thirty second commercial advertisements over traditional advertising medias. The following chart is a good summary of disc usage advantages vs. other froms of media including i-Ware CD™ technology. It also reinforces the justification for increased use of discs, as follows:

Notes:
X” in a box means the medium is “very likely” to “most likely” to provide the benefit and/or service.
"*" SOURCE: Cambridge Associates, Inc., Published October 23, 2003.





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