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I-WARE CD TECHNOLOGY GETS NATIONAL DISTRIBUTION
 
i-Ware CD Technologies, LLP is excited to announce that D-Town Records/EIEG, LLC, an i-Ware CD™ Technology Authorized License Retailer, has secured distribution agreement with Sony/BMG's RED Distribution and Marian Distribution for distribution in the United States and Canada by RED Distribution (Sony BMG). This is a great opportunity for us to have the ability to take advantage of the expertise and resources of the best independent distributor in the country as voted the past two years by The National Association of Recording Merchandisers (NARM). RED competed against Warner Music's ADA and RYKO, Universal's Fontana, Koch and Navarre.

Nate Edwards and his independent label Eieg LLC / d/b/a D-Town Records recently inked a deal with Sony/RED to distribute Keingz Ransoms' new record Get Crunk as well as future Eieg albums and they have informed us that these releases will be powered by i-Ware CD™ Technology. The Sony/RED street date for Get Crunk has not been released yet but it will be in, 2007.

"The benefits to the fan are vast and seem to be growing faster than we can keep up with." Exclaims Nate Edwards, the CEO of D-Town Records. "We can provide information about the latest tour, the latest releases or even the ability to view live streaming video of a concert thousands of miles away. Each time the fan uses our hybrid audio CD powered by i-Ware CD™ Technology they could see something totally different than the last time they used the CD in their computer. The power behind i-Ware CD™ Technology is virtually endless. We get to see what is working and what is not, then change what is not working in real time to improve the success of our promotional strategies." States Mr. Edwards.

"For us, as a label, i-Ware CD™ Technology can provide fans with years of real time data about their favorite artists and give them access to a wide range of possibilities related to the artist or the label itself…" Anthony Paul, President of A&R for D-Town Records explains. "…giving the audio CDs longevity that spans years by providing additional benefits to the fans only available through the release. We also see huge potential for the technology to help boost CD sales globally by providing a powerful value add to all of our releases, and that is exciting." Mr. Paul continues by saying "Part of our responsibility is to take care of our artists. Now they have the potential of a residual income from the sale of one CD by utilizing a revenue share between the label and the artist on all revenue generated by the i-Ware CD™ enabled media."

"The music industry has been struggling for years with declining CD and ticket sales and this allows a label to leverage their budget by combining promotional material with their releases and saves on additional costs that come from traditional promotional strategies. One of the most incredible features of the technology is, as i-Ware CD Technologies, LLP continues to add additional feature and functionality to the technology, we are able to utilize those new features in CDs we have had in the field for years. It's one of the most impressive things our label has seen introduced in the music industry in the last decade." exclaims Darryl Ethley, CFO of D-Town Records. "As long as we have a connection to the Internet we are able to change the entire interactive application seen by the fan using a click and drag interface that provides a "What You See Is What You Get" approach to re-authoring our distributed media. Little to no programming is required to utilize the technology, another money saving feature, and it's faster and safer than providing the information on a web site hoping the fan will find the site or remember the web site address."

More information about the Authorized License Retailer, D-Town Records, can be found at their web site, http://www.dtownrecords.com. All trademarks and registered trademarks are the property of their respective owners.

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